Seatsy Announces Strategic Acquisition of Thrive Sports Co

Seatsy, the tech-first premium hospitality ticketing marketplace headquartered in Dubai, today announces the strategic acquisition of Thrive Sports Co, the UK-based premium sports travel agency. Rebranded as Seatsy Travel, the acquisition marks a major step forward in Seatsy's mission to become the world's leading destination for premium live event experiences — combining unrivalled ticket access with end-to-end fan travel and concierge packages.

A Transformative Addition to the Seatsy Platform

The acquisition of Thrive Sports Co significantly expands Seatsy's proposition, moving beyond premium ticket access to offer clients a truly complete event experience. Seatsy Travel will deliver Fan Travel packages to the world's biggest sporting and music events — including flights, hotels, transfers, and bespoke hospitality — creating a one-stop solution for fans who demand the very best.

For Seatsy's existing clients, this means an immediate uplift in what the business is able to offer. Alongside securing premium tickets to global events, clients can now access full-service travel packages curated by a business with a proven track record — generating over £1 million in sales since incorporation in 2024. The move diversifies Seatsy's revenue streams and deepens client relationships, adding a significant new commercial channel to the group.

"This acquisition is a natural and exciting extension of what Seatsy is building. Our clients come to us for the best seats at the world's greatest events — now we can hand them the entire experience. Seatsy Travel brings a proven, already profitable business into the group, diversifies our revenue, and gives us a powerful new service to offer our clients. It's exactly the kind of strategic move that accelerates our growth."

— Lewis Allsopp, Co-Founder, Seatsy

Seatsy Travel: Premium Packages at the World's Biggest Events

Under the Seatsy Travel brand, the business will focus exclusively on Fan Travel and Concierge packages tied to major sporting and music events — from Formula 1 Grands Prix and Premier League fixtures to boxing world title nights, rugby internationals, and global music spectacles. Every package will be underpinned by Seatsy's market-leading ticket access, ensuring clients receive a seamless, premium experience from purchase through to the final whistle.

"Joining the Seatsy group is the perfect next chapter for this business. We've built something genuinely strong over the past two years — over a million pounds in sales, a loyal client base, and deep expertise in premium event travel. Seatsy gives us the platform, the technology, and the global reach to take that to an entirely new level. I'm incredibly excited about what we're going to build together."

— Tom Giles, Co-Founder, Seatsy Travel

Continuity for All Existing Clients

For all clients currently booked with Thrive Sports Co, there is absolutely no change. Every trip, every itinerary, and every commitment will be honoured exactly as planned and agreed. The Seatsy Travel team remains fully dedicated to delivering outstanding experiences for every client.

About Seatsy

Seatsy is a tech-first premium hospitality ticketing marketplace headquartered at Meydan Grandstand, Dubai. Launched in 2026, Seatsy connects fans and corporate clients with authorised premium ticket inventory for the world's greatest sporting and entertainment events, with a primary focus on the GCC and UAE markets.

About Seatsy Travel

Seatsy Travel (formerly Thrive Sports Co) is a UK-based premium fan travel and concierge operator. With over £1 million in sales since incorporation, Seatsy Travel specialises in end-to-end packages — including tickets, flights, hotels, and bespoke hospitality — to the world's biggest sporting and music events.

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Media Enquiries: Tom Giles, Co-Founder, Seatsy — tom@seatsy.com · +44 07584 518220 · +971 585 184 268 · www.seatsy.com

Digital changes from Thrive to Seatsy Travel will be implemented over the coming weeks.