Seatsy Unveils Major Technology Upgrade With New US API Partnership
A new API partnership with a US-based provider gives Seatsy direct access to the NBA, NFL, and global concerts at venues like Madison Square Garden — alongside a simpler booking experience and GCC expansion in progress.
Dubai, UAE — July 10, 2026 — Seatsy, the tech-first premium hospitality and ticketing marketplace, today announced a significant upgrade to its technology infrastructure, anchored by a new API partnership with a US-based provider. The partnership gives Seatsy direct access to inventory not only for the FIFA World Cup, but also the NBA, NFL, and major US concert venues, including Madison Square Garden and other premier arenas hosting artists such as Jay-Z, Beyoncé, and Ariana Grande.
The Single Biggest Technology Step Seatsy Has Taken
The integration marks the most significant technology advancement in Seatsy's history and reflects a broader strategic shift: the company's evolution from a premium hospitality partner into a full-scale global ticketing marketplace, with direct access to some of the biggest events in world sport and entertainment.
A Simpler Experience for Customers
Alongside the new API partnership, Seatsy has also rolled out a series of user experience improvements to Seatsy.com, making it significantly easier for customers to access their tickets and select the right block or package for their needs. The upgrade is designed to streamline the booking journey from browsing through to matchday, supporting the platform's growing volume of premium and corporate clients.
Expanding Across the GCC
Seatsy's marketplace ambitions extend to the GCC region as well, with integrations across regional markets now in progress. Further announcements on these GCC market integrations will be made in due course as Seatsy builds a regional and global inventory network spanning sport, music, and live entertainment.
Leadership Comment
Commenting on the milestone, Tom Giles, Co-Founder of Seatsy, said:
"This new API partnership is the single biggest step forward we've made from a platform perspective, and there's more to come. We're no longer just a premium hospitality partner — we're becoming a genuine marketplace, with access to the biggest events in the world, from the NBA and NFL to the world's top artists."
"We've also made it a lot easier for our customers to get hold of their tickets and choose the right package for them, which matters just as much as the inventory itself. We're working on further integrations across the GCC market, and those are ongoing — we'll have more to announce soon. This is a massive step forward for Seatsy, and these are genuinely exciting times."
— Tom Giles, Co-Founder, Seatsy
About Seatsy
Seatsy is a tech-first premium hospitality and ticketing marketplace headquartered in Dubai, connecting high-net-worth individuals and corporate clients with premium access to the world's biggest sporting and entertainment events.
Media Contact: Tom Giles, Co-Founder — Seatsy · tom@seatsy.com · +971 58 518 4268 · Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, UAE
