Seatsy Launches: Your New Home of Premium Sport & Music Hospitality

PRESS RELEASE · STRATEGIC UPDATE · MARCH 2026

Tom Giles and Lewis Allsopp are proud to announce the official launch of Seatsy, a technology-first digital hospitality ticketing platform built to transform how people access the world's biggest sporting, entertainment, and live events.

Seatsy is the first global premium hospitality ticketing platform to emerge from Dubai, and the founders intend to keep it that way. Born in the UAE with a mandate to scale globally, Seatsy is entering a multi-billion pound market and is looking to scale at pace.

Dubai has produced world-class airlines, world-class hotels and world-class events. Now it has a world-class hospitality ticketing platform with access to global events.

Seatsy is building the number one marketplace for premium and luxury hospitality, powered by smart API integrations, live inventory management, and a customer experience engineered around speed, trust, and transparency.

What Makes Seatsy Different

In a market plagued by secondary ticket fraud, inflated margins, and opaque purchasing, Seatsy has built its platform on a non-negotiable foundation: every hospitality product listed on seatsy.com is sourced exclusively from official and certified hospitality resellers. Every customer receives a 100% guarantee on their ticket. No grey market. No risk. No compromises.

Seatsy is set up to scale fast. New API agreements are being signed across key markets including the USA, Saudi Arabia, UAE, India, and beyond, rapidly expanding inventory and giving customers access to more events, more categories, and more of the world.

The Events That Matter

Seatsy's ambition is to cover every major event on the sporting and entertainment calendar, and the platform is already well on its way. Customers can already access premium hospitality at some of the most coveted events in the world. In football, that means the Champions League quarter-finals, the Premier League season, and La Liga. In motorsport, Silverstone for the British Grand Prix, Abu Dhabi for the Formula 1 season finale, and circuits across the MotoGP calendar. In boxing, ringside and hospitality packages for Tyson Fury's upcoming fight. In cricket, England Test matches this summer including Lord's and Headingley. In tennis, Wimbledon and Roland Garros. In rugby, the Autumn Internationals. And across music and entertainment, VIP access to the biggest concert tours of the summer.

The Founders: Built for This

Seatsy is led by two founders whose backgrounds were made for exactly this.

Lewis Allsopp built Allsopp & Allsopp into one of the most recognised real estate brands in the UAE, scaling an enquiry-based business to significant commercial size in the GCC market. Lewis understands demand generation, premium brand positioning, and what it takes to earn the trust of a high-net-worth client base.

Tom Giles spent his career inside professional sport before building a business of his own. Having worked in commercial teams at Chelsea FC, Lord's Cricket Ground, and Bath Rugby, Tom understands how elite sports organisations think about hospitality, sponsorship, and fan experience at the highest level.

"This is a statement of intent. Two founders, two complementary skillsets, and one shared obsession: building the global standard for premium hospitality ticketing. We are going big, and we are going fast."

— Tom Giles & Lewis Allsopp, Co-Founders, Seatsy

Launch Competition: Win Big with Seatsy

To mark the launch of Seatsy, we gave something back to the fans. Seatsy ran an exclusive competition with two headline prizes: a UK winner received £1,000 to spend on any event on seatsy.com, or a UAE winner received 5,000 AED to spend on any event on seatsy.com.

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Media Enquiries: tom@seatsy.com